Hello.

I’m John, a Senior Copywriter with more than 15 years of experience spanning creative writing, large-scale global campaigns, concept strategy, team leadership and copy editing across social, retail, UX, B2C and B2B.

I'm a native English speaker with extensive freelance and in-house experience defining tone of voice and crafting messaging for global brands including adidas, Nike, Under Armour, Loop Earplugs and Polaroid, as well as agency experience with AKQA, Blast Radius, MediaMonks and YEET. I work fluently across US and UK English, with a strong ability to adapt language, nuance and cultural references for each audience.

Originally from the US, I'm currently based in Amsterdam where I live with my wife and our two daughters. 

Please feel free to get in touch if you'd like to discuss freelance or long-term collaborations.

  • Senior Copywriter at Studio A, adidas’ in-house digital creative agency

  • Co-created and launched adiClub, adidas’ global membership program

  • Social Media Manager for adidas’ global brand channels for 3+ years

  • Cannes Lions Award winner (adidas)

  • Lead Copywriter at Loop Earplugs, managing a team of 10 copywriters

  • Copywriter and Content Strategist for AKQA, MediaMonks, Blast Radius and YEET

  • Published freelance music journalist with a BA in Journalism from Indiana University (USA)

In short: